Via search&destroy
Is this the future of fashionweek? Hussein Chalayan invited the fashion crowd into an art gallery to show his spring 2008 collection called "Readings" on a screen. No models, no photographers just a projection of a video done in collaboration with Nick Knight. Images were dispatched to attendees afterward. Sarah Mower from style file was there and wasn't so amused at all. As conceptual and avantgarde this presentation might have been it faced the audience with simple problems like a) "seeing the clothes clearly " and b) "having to demonstrate their competency as art-house film critics". [...]
The good thing about it is, that fashion addicts were able to view the show simultanously on their laptops at home and can still do it now.
A making of can bee seen here
You can say about it whatever you want. I love it. Although I don't think that this will be the future of fashion week, which actually is all about coming together and sitting in the first row (watching a movie together simply isn't the same). Hussein Chalayan did a nice conceptual work, with nice quite wearable clothes but won't replace the traditional fashion week. I'm sure he didn't itend that anyway...
There may have been some staunch fash-crowd poo-pooing the idea of showing this film simultaneously to the public and to the people at the viewing last night in Paris but it makes a blogger like myself realise that steps are being taken by some parts of the fashion industry to connect fashion lovers/amateurs and professionals/insiders and to knock that wall down between the two (well not knock it down completely...just a little....). susie bubble
What Hussein Chalayan actually intended with his collection "Readings" can be seen here.
HUSSEIN CHALAYAN AND SHOWSTUDIO
05.10.2007 | Gepostet von mahret | Tags: fashion
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3 Kommentare:
Haha,I like it how he pisses everyone of. He is kind of a rebel- we need more of that. Buyers and journalists will have a chance to see the collection anyways. and for the rest... face it: he is not jnterested in all the first row celebs.
Ohnetitel A/W 07-08 collection last year was exactly like this. They projected the collection in a screen and the people could enjoy the garments in a back room with racks.
I thought of it as interesting and amusing. I had a good time and best of all, you could touch and feel the clothing, what you can't in normal fashion shows.
oh really? Hhm too bad they aren't as famous as mr chalayan... I'm quite sure that the visitors weren't able to see and feel the garments afterwards - which is really bad in my opinion, so ohnetitel seemed to do a better job!?
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